Marketing ROI Calculator

Finance Updated 16 Jun 2026

Marketing ROI Calculator is a financial calculator that helps you calculate return on investment from gains and cost. The formula used is: Marketing ROI = (Revenue − Marketing Cost) / Marketing Cost × 100\nROAS = Revenue / Marketing Cost\nNet ROI = (Revenue − Marketing Cost − COGS) / Marketing Cost × 100. Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).

Formula

Marketing ROI = (Revenue − Marketing Cost) / Marketing Cost × 100 ROAS = Revenue / Marketing Cost Net ROI = (Revenue − Marketing Cost − COGS) / Marketing Cost × 100

Example Calculation

Inputs

Revenue Generated (PKR): 1000000 PKR
Marketing Cost (PKR): 200000 PKR
Cost of Goods Sold (PKR): 600000 PKR

Suppose you enter: Revenue Generated (PKR) = 1000000, Marketing Cost (PKR) = 200000, Cost of Goods Sold (PKR) = 600000. The calculator applies the formula (Marketing ROI = (Revenue − Marketing Cost) / Marketing Cost × 100\nROAS = Revenue / Marketing Cost\nNet ROI = (Revenue − Marketing Cost − COGS) / Marketing Cost × 100) and shows all output values below. Change any input field to immediately see how the result changes.

Frequently asked questions

What is the Marketing ROI?

The Marketing ROI Calculator is a financial calculator that helps you calculate return on investment from gains and cost. Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).

When should I use this calculator?

Use this calculator whenever you need a quick, accurate result for return on investment from gains and cost without working through the arithmetic manually.

What units should I enter?

Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).

How accurate are the results?

Assumes constant rates, no additional fees, and no tax unless stated. Actual outcomes vary with market conditions.

How do I interpret the result?

Compare against your financial goals or market benchmarks. A higher figure may mean greater cost or greater return depending on context.

How can I verify the calculation manually?

Use the displayed formula and work through the numbers step by step. If your manual result differs slightly, check rounding and unit conversions first.

Can I use this for planning and budgeting?

Yes. Run best-case, expected, and worst-case inputs to compare outcomes and make safer planning decisions.