App Store Revenue Calculator
The App Store Revenue Calculator estimates how much an app earns from downloads, paying-user conversion, and average spend, after the store's commission. Paying users = downloads × conversion%; gross = paying users × average revenue; net = gross × (1 − fee%).
Formula
Paying Users = Downloads × Conversion%
Gross = Paying Users × Avg Revenue
Net = Gross × (1 − Fee%)
Example Calculation
Inputs
- Total Downloads: 10000
- Paying User Conversion: 3 %
- Avg Revenue per Paying User: 150 PKR
- App Store Commission: 30 %
- Monthly New Downloads: 1000
With 10,000 downloads, 3% paying (300 users) spending Rs 150 each, gross = Rs 45,000. After a 30% store fee, net = 45,000 × 0.70 = Rs 31,500.
Frequently asked questions
How is net revenue calculated?
Gross revenue is paying users × average revenue, then net = gross × (1 − store fee%). The fee covers the app store's commission.
What is a typical conversion rate?
Paying-user conversion for many apps is low — often 1% to 5%. Enter the rate that matches your app's data.
What commission do app stores take?
Major stores commonly take around 30%, though reduced rates (e.g. 15%) apply to some smaller developers and subscriptions.
How is monthly revenue estimated?
It applies the same conversion and average revenue to your monthly new downloads, after the store fee.
Are these figures guaranteed?
No. They are projections based on your assumptions. Real revenue depends on retention, pricing, refunds, and seasonality.