Customer Acquisition Cost Calculator

For LTV:CAC ratio calculation
Finance Updated 16 Jun 2026

Customer Acquisition Cost Calculator is a financial calculator that helps you calculate customer acquisition cost values from your input data. The formula used is: CAC = Total Marketing Spend / New Customers Acquired\nLTV:CAC Ratio = Customer LTV / CAC. Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).

Formula

CAC = Total Marketing Spend / New Customers Acquired LTV:CAC Ratio = Customer LTV / CAC

Example Calculation

Inputs
  • Total Marketing Spend: 500000
  • New Customers Acquired: 100
  • Customer Lifetime Value: 15000

Suppose you enter: Total Marketing Spend (PKR) = 500000, New Customers Acquired = 100, Customer Lifetime Value (PKR) = 15000. The calculator applies the formula (CAC = Total Marketing Spend / New Customers Acquired\nLTV:CAC Ratio = Customer LTV / CAC) and shows all output values below. Change any input field to immediately see how the result changes.

Frequently asked questions

What is the Customer Acquisition Cost?
The Customer Acquisition Cost Calculator is a financial calculator that helps you calculate customer acquisition cost values from your input data. Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).
When should I use this calculator?
Use this calculator whenever you need a quick, accurate result for customer acquisition cost values from your input data without working through the arithmetic manually.
What units should I enter?
Enter monetary values in your local currency. Enter interest rates as plain numbers (e.g. enter 5 for 5 %).
How accurate are the results?
Assumes constant rates, no additional fees, and no tax unless stated. Actual outcomes vary with market conditions.
How do I interpret the result?
Compare against your financial goals or market benchmarks. A higher figure may mean greater cost or greater return depending on context.
How can I verify the calculation manually?
Use the displayed formula and work through the numbers step by step. If your manual result differs slightly, check rounding and unit conversions first.
Can I use this for planning and budgeting?
Yes. Run best-case, expected, and worst-case inputs to compare outcomes and make safer planning decisions.