Bounce Rate Calculator
Calculate the bounce rate of a website or landing page — the share of visits that leave after viewing just one page without interacting. Enter the number of single-page (bounced) sessions and the total sessions to get the bounce rate as a percentage.
Formula
Bounce Rate = (Bounced Sessions ÷ Total Sessions) × 100
- A 'bounce' is a session where the visitor views a single page and leaves without any further interaction.
- Divide the bounced sessions by total sessions and multiply by 100 to express it as a percentage.
- A lower bounce rate generally indicates visitors are exploring more of your site, though context matters.
- Single-page sites and blog posts naturally have higher bounce rates, so compare against similar pages rather than a universal benchmark.
25 bounces out of 100 sessions
Inputs
- Bounced (Single-Page) Sessions: 25 sessions
- Total Sessions: 100 sessions
25 ÷ 100 × 100 = 25% bounce rate, meaning a quarter of visitors left after viewing only one page.
Frequently asked questions
What is a bounce rate?
It's the percentage of website sessions in which a visitor views just one page and leaves without further interaction.
What is a good bounce rate?
It varies by page type. Content pages and blogs often run 50–80%, while ecommerce or multi-step funnels aim much lower. Compare against similar pages.
How is bounce rate calculated?
Divide the number of single-page (bounced) sessions by the total sessions, then multiply by 100.
Is a high bounce rate always bad?
No. If a single page answers the visitor's question fully — like a recipe or contact page — a high bounce rate can still mean a satisfied visitor.